Miramira

About Our Franchise

Miramira’s story began with a simple yet powerful dream: to make jewelry an accessible and beautiful experience for everyone—just as ZARA did for fashion. Founded in 2022 by Miguel Cheng and LingLing Zheng, Miramira started as a small jewelry store in Portugal and has since expanded into a global presence with more than 180 franchises across 14+ countries. This journey is about much more than growth; it’s about people, emotions, and a new way of experiencing life through jewelry.

At Miramira, our mission is to offer the highest quality jewelry at affordable prices. With a wide range of products, we create accessories that complement every woman’s style. We are an elegant, contemporary and disruptive brand, always on top of the latest trends, with the goal of selling jewelry that endures over time.

That’s why all our pieces are made from stainless steel, allowing us to offer a one-year return guarantee against allergies, oxidation or discoloration. We use 14-carat gold plating instead of the standard gold bath to give extra protection and durability to our pieces, thanks to the higher gold micron content this process provides.

Miramira’s franchise model is designed to offer a scalable and profitable business opportunity in the jewelry retail market. We provide franchisees with comprehensive support covering store set-up, sales, operational training and marketing strategies. Our model combines high quality with accessible pricing, ensuring our products appeal to a broad customer base while maintaining strong profit margins.

Franchise partners benefit from a proven framework that minimizes risk and maximizes efficiency, including assistance with site selection, store layout planning and visual merchandising to deliver a world-class shopping experience. Our streamlined supply chain and inventory management further boost profitability by reducing operational challenges and ensuring a steady flow of best-selling products.

With a straightforward investment structure—including an initial franchise fee and royalties—franchisees gain exclusive access to Miramira’s brand, marketing campaigns and ongoing business development support. Our ideal partners are passionate entrepreneurs eager to establish themselves in the jewelry retail market with the backing of a globally recognized brand.

By joining Miramira, franchisees become part of a thriving and expanding retail network, benefiting from a model that blends brand prestige, operational excellence and exceptional customer execution.