Ai-CHA Ice Cream & Tea

About Our Franchise

Founded in Indonesia in 2019 by the Lie brothers, Ai-CHA began with a vision of offering high-quality tea drinks at affordable prices. What started as a passion for tea and a commitment to innovation has grown into a beloved brand delivering superior taste, fun experiences and affordable drinks accessible to everyone.

Since its launch, Ai-CHA has rapidly expanded across Southeast Asia—especially in Malaysia and Thailand—to become a leading name in the tea and ice-cream industry. From its headquarters, the company has built a strong presence in key markets across the region and continues to win customers’ hearts with unique flavors and creative concepts. Today, Ai-CHA operates more than 2,000 stores worldwide (company-owned and franchised), a testament to the brand’s strength and customer loyalty.

Ai-CHA is actively entering new international markets with a focus on long-term partnerships and sustainable growth, inviting global partners to share the Ai-CHA experience with communities around the world. Under the slogan “Love Life, Drink Ai-CHA”, the brand’s mission is to create delightful, affordable and high-quality ice-cream and tea experiences that bring people together and celebrate happiness in every cup and cone.

We put the consumer first: our product range is shaped by customer needs and is regularly updated with new offerings to keep up with market changes. Using smart production facilities, we control food contamination at the source and ensure quality by producing core raw materials in-house. We also emphasize technology and product innovation, making medium- and long-term investments to maintain our innovative power and gain a sustainable competitive advantage.

Why Choose an Ai-CHA Franchise?

Consultation & Site Requirements: Franchisees work with Ai-CHA’s business development team. Locations must be at least 25 m², approved by Ai-CHA, at least 2 km away from another Ai-CHA branch, and have a minimum electrical capacity of 33 kW.

Deposit & Contract: A deposit of 55,500 TL is paid at signing. This acts as a contractual commitment and is refunded at the end of the 3-year contract (non-refundable if the contract is breached). A dedicated communication group is set up to maintain constant contact between the parties.

Design & Renovation: Franchisees submit the layout and photos/videos of the chosen site. Ai-CHA completes the design within 7 business days. Renovation is carried out by a third-party contractor chosen and paid for by the franchisee, following Ai-CHA’s design. Ai-CHA supervises progress and receives regular reports.

Products & Equipment: Delivered after the store is set up. Domestic delivery fees and logistics are the franchisee’s responsibility.

Training: A training fee of 5,500 TL is paid before opening. The franchisee hires and pays staff. Training lasts 7 days (including the grand opening) and is conducted on-site by an Ai-CHA trainer. The franchisee covers the trainer’s travel, accommodation and meals.

Operations & Supply: All raw materials and machinery must be procured from Ai-CHA (unless otherwise agreed). Operational issues are resolved via the communication group, and Ai-CHA provides support through periodic audits.

Revenue & Profit: All sales revenues go directly to the franchisee. No profit-sharing. Gross profit margin ~60%.